Meter is committing $100 million to a new Partner Growth Fund aimed at expanding its channel ecosystem and helping partners build recurring revenue around its networking platform.
The company already operates as a fully channel-led business. This investment is positioned as the first phase of a longer-term plan to scale its partner program over the next decade.
“We’ve seen accelerated adoption of Meter’s Partner Program, and with this new fund, we’ll help more partners bring Meter to more customers, building a more profitable, repeatable business along the way,” said Peter Atkin, head of partnerships and channel at Meter.
The fund focuses on reducing common friction points partners face in enterprise networking. Many solutions today require stitching together hardware, software, and management tools from multiple vendors, which can complicate deployment and support. Meter’s approach centers on a single, integrated platform, which it says can simplify operations and reduce compatibility issues.
Funding will go toward partner onboarding, sales enablement, and technical training, including access to hands-on lab environments. Meter is also allocating resources for co-marketing, deal incentives, and pricing programs designed to help partners win new business and expand existing accounts.
Meter’s investment is intended to help partners ramp faster and build more predictable, service-led networking practices around its platform.
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